9to5Mac’s TakeĪT&T is betting that most of the customers affected by these price increases will either pony up the extra money out of convenience or switch to a newer Unlimited plan. On an earnings call last month, Chief Executive Officer John Stankey said rising wages could add about $1 billion to the company’s overhead this year.Įmployees at AT&T retail stores were notified of this change this week, with instructions to tell customers to “call the company’s consumer service line for help on choosing new plans.” The changes will go into effect in June. “We are encouraging our customers to explore our newer plans which offer many additional features, more flexibility for each line on their account and, in many cases, a lower monthly cost,” the carrier said Tuesday in an emailed response to questions.ĪT&T has been warning investors of inflationary pressures. The price increases instead are targeted at users who are not on one of the new Unlimited options. Pricing for family plans scales based on the number of users. The price increases, however, apply only to older plans, not the carrier’s newest Unlimited plans.ĪT&T confirmed the price changes in a statement, saying that it is encouraging customers to consider switching to newer plans that are sometimes available at a “lower monthly cost.” This is the first time AT&T has increased prices for these legacy plans in three years.Īgain, the price increases do not apply to the company’s latest lineup of Unlimited plans, which start at $65 per month for individuals. According to a new report from Bloomberg, the pricing for single-line individual plans will increase by $6 per month, while the prices for family plans will increase to $12 per month. AT&T is increasing the prices on some of its legacy plans for the first time in years.
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